The headline attractions are engineered, timed and ticketed; the older and much cheaper half of the city is the creek, the souks and the arts spaces on the other side of it.
At the Top, Burj Khalifa
The observation decks in the world's tallest building: two main levels, a higher SKY floor and a lounge, all on timed tickets sold through the official site. Sunset slots cost the most and go first; a mid-morning slot is a fraction of the price for the same view.
Dubai Frame
Dubai Municipality's 150-metre picture frame in Zabeel Park, with galleries on the city's past and imagined future and a glass floor on the top deck. The point is the framing: old Deira on one side, the Sheikh Zayed Road towers on the other. Book on the official site.
Jameel Arts Centre
A free contemporary art centre on the Jaddaf Waterfront, open 10:00 to 20:00 daily except Tuesday, and from 12:00 on Fridays. Two hours covers it, and there is a sculpture park and a library along the creek beside it.
Al Fahidi and the abra across the creek
The old coral-and-gypsum quarter at Bur Dubai, with wind towers, courtyard houses and museums run by Dubai Culture. Next to it is the abra station: wooden boats cross to Deira's gold and spice souks for a dirham or two and run late into the evening.
Dubai Desert Conservation Reserve
The UAE's first national park, southeast of the city, where a limited set of approved operators run dune drives, camel rides, sandboarding and desert dinners under rules about where vehicles may go. It is the desert safari with a conservation licence attached, and there is a visitor centre.