Where to sleep in Seoul — the neighborhoods and the picks, siesta side to fiesta side.
Hongdae — the youth engine
Busking streets, night markets and indie clubs — the fun default.
Myeongdong — shopping central
Skincare empires and street-food alleys, airport-bus easy.
Bukchon & Insadong — hanok heritage
Tiled-roof village lanes between the palaces — sleep in a hanok once.
Gangnam — the polished south
K-tower glass, department food halls and late everything.