Negril's night splits cleanly in two: sunset on the West End cliffs, then live reggae on the beach bars along Norman Manley Boulevard, and there is a taxi ride of about 10 minutes between them.
Rick's Café
The cliff bar on West End Road, open to the public noon to 10pm daily with no cover charge, where people watch the sunset and local divers jump from the rocks. It has been there since 1974 and is firmly on the tour-bus circuit, so come early in the afternoon if you want a seat at the rail.
Alfred's Ocean Palace
Beach bar on Norman Manley Boulevard with the stage set in the sand, running live roots and reggae acts plus local DJs on Sundays, Tuesdays and Fridays. Call +1 876-957-4669 to check who is on, because the line-up changes week to week.
Norman Manley Boulevard beach bars
The road behind Seven Mile Beach is a chain of open-sided bars you can walk between, and this is where most nights actually end up. Prices drop the further you get from the all-inclusive gates, and a bar with a soundsystem out front will usually have a band or DJ that night.
The Jungle
The long-running nightclub on Norman Manley Boulevard, still named by the Jamaica Tourist Board as the main indoor club in Negril. There is no working website any more, so ask at your accommodation which nights it is open and expect to pay the door in cash.
Rockhouse
Cliffside hotel bar and restaurant on the West End, the quieter alternative to the Rick's crowd for a sunset drink over the water. It is a small boutique property rather than a club, so it is worth calling ahead on the number on their site if you are not staying there.